William Charles Uricchio

(MIT and Utrecht University)

“What do we mean when we say VR, and why does it matter?”

Santa Chiara Lab, giovedì 20 maggio 2022 h 15,00

I’d like to take up the issue of medium specificity.  What sets VR apart? What defines it as a medium? And what are the implications for its capacities to represent, simulate, engage, and enable the sharing of experience?  In fact, I think VR has a serious problem: it is one of the more difficult media to pin down (Jaron Lanier’s 52 definitions of VR attests to that!), and in the talk, I will distinguish among three different technologies that we group under the collective title of VR (360 degree, real-time capture, and foveated rendering), exploring their quite different capacities and making the case that we need more precise naming strategies.  I’ll look at the implications for user experience particularly in terms of accessing structured information — in the case of my talk, narrative experience.

Özgür Gürerk

(RWTH Aachen University)

“Experimental Economics in Virtual Reality””

Santa Chiara Lab, lunedì 24 giugno 2019 h 11,00

Experimental economics uses controlled and incentivized lab and field experiments to learn about economic behavior. By means of three examples, we illustrate how experiments conducted in immersive virtual environments can benefit (experimental) economic research.

Lucas Braun

(RWTH Aachen University)

“The technology side of VR Lab”

Aula Meeting, Santa Chiara Lab, lunedì 24 giugno 2019 h 12,00

Introduction and establishment of a new experimental method in the field of experimental economic research in addition to classical laboratory and field experiments. In so-called “immersive virtual environments,” we can perform realistic experiments while maintaining (even increasing) control over experimental settings. The external validity increases.

Luca Greci

(STIIMA, CNR)

Il passato, presente e futuro della ricerca sulla realtà virtuale e aumentata: il caso STIIMA

Santa Chiara Lab, lunedì 3 giugno 2019 h 11,00

La recente comparsa di tecnologie di realtà virtuale (VR) a basso costo – come Oculus Rift, HTC Vive e Sony PlayStation VR – e Mixed Reality Interfaces (MRITF) – come Hololens e Meta2- sta attirando l’attenzione degli utenti e dei ricercatori, suggerendo che potrebbe essere il prossimo grande passo in avanti nell’innovazione tecnologica. Tuttavia, la storia della tecnologia VR/AR è più lunga di quanto possa sembrare: il concetto di VR è stato formulato negli anni ’60 e i primi strumenti VR commerciali sono apparsi alla fine degli anni ’80, per. Negli stessi anni comincia a svilupparsi anche il concetto di realtà aumentata ma per il termine Augmented Reality (AR) bisogna attendere gli anni ’90. Negli ultimi 20 anni, centinaia di ricercatori hanno esplorato i processi, gli effetti e le applicazioni di queste tecnologie producendo migliaia di documenti scientifici. In questo contesto vengono presentati i lavori svolti utilizzando la VR e l’AR da STIIMA (Sistemi e Tecnologie Industriali Intelligenti per il Manifatturiero Avanzato), un istituto del CNR, nel settore industriale, salute e casa intelligente.

Patrizia Sbriglia

(Università della Campania “Luigi Vanvitelli”)

” Experimental Economis and Virtual Reality”

Santa Chiara Lab, lunedì 27 maggio 2019 h 15,00


The seminar presents the effects of virtual reality application on customer experience in museum. A case study was applied in order to analyze the implications for economic analysis.

Filomena Izzo

(Università della Campania “Luigi Vanvitelli”)

” Museum Customer Experience and Virtual Reality”

Aula Meeting, Santa Chiara Lab, lunedì 27 maggio 2019 h 14,00.


The seminar presents the effects of virtual reality application on customer experience in museum. A case study was applied in order to analyze the research question. The author finds that virtual reality may provide a valuable experience with customers as well as cultural management. Data have been collected only at “Palazzo Ducale” in Venice (Italy), which provide a limited overview of the topic; however a comparative analysis might be applied to evaluate the phenomenon in other Country. Virtual reality is a quite new topic. Only few scholar have been analyzed this phenomenon in relation to museum. The aim of this study is to enrich the current literature review and provide some recommendations to public and private practioners (professionals), providing a diverse prospective of the virtual reality and also strategical actions to improve customers’ experience