On April 27, 2023, a first test of “immersive” teaching was held in one of the courses of the English-language Management degree program where virtual reality tools and techniques were used on a group of master’s students. The University of Siena is among the first universities in Italy to have done this experimentation with VR applications in the area of Management & Marketing, confirming the University’s commitment to renewing our educational content and using the opportunities of new technologies in our teachings. The test was made possible by the collaboration of the Department of Business and Law with the LabVR UNISI, which has activated similar experiments in other subject areas such as Life Science or archaeology, and with the Paris-based Skema Business School, with which the University of Siena/DISAG Department has signed a collaboration agreement to implement new digital solutions in teaching and research. The French partners actively delivered the lecture and enabled the use of their original software that developed a supply chain management exercise.

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