The project proposes the definition and prototyping of a Virtual / Augmented Reality (AR / VR) system aimed at innovating the industrial processes of the proposing companies, in line with the Industry 4.0 model. The project aims to enable consistent innovation in the processes of design, promotion and sales of “traditional” products (such as camper vans, furnishings and furnishing accessories for the home and for boats) thanks to the introduction of innovative technologies (KET – Key Enabling Technology) of AR / VR



RICHARD GINORI SRL, Sesto Fiorentino (FI)


MARIONI SRL Calenzano (FI) , MEDIACROSS SRL Firenze, SEA SPA Poggibonsi (SI), SAVIO FIRMINO SRL Scandicci (FI) SEVEN STARS MARINE & SHIPYARD SRL, Pisa, UNIVERSITA’ DI FIRENZE-Department of Architecture, UNIVERSITA’ DI SIENA-Department of Social, Political and Cognitive Sciences