The testing and validation phase for Colux is approaching, a project funded under the POR FESR 2014-2020 framework and carried out by LabVR Unisi in collaboration with DIDA Unifi, CNR, diD and the partner companies Savio Firmino, Marioni, Progenia and AMT. Colux, CO-design

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Is virtual reality the end of the physical showroom? Technology has already irrevocably changed the way people shop, with digital retailers like Amazon causing brick-and-mortar stores everywhere to shudder (and, with depressing frequency, shutter as well). But the

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