The Marketing course for the Practical Introduction to Virtual Reality in University Learning was held at the Presidio S. Francesco on Thursday 8 May 2025 with the participation of students from the master’s degree course in Management and Governance of the University of Siena held by prof. Tommaso Pucci. This course is designed for university students who are new to the use of Virtual Reality (VR) in education. Through four interactive modules, students gained direct experience with VR viewers, exploring virtual environments such as Rec Room and VRChat and simulations for marketing from LabVR UNISI.